Horses of the Wild respects the privacy of all visitors to its Website (and is highly committed to maintaining the privacy of all such visitors. We will use your personal data to make sure that your orders will be handled as fast and easy as possible. This statement describes how we deal with your personal data and online security.
This statement informs you about the following:
1. What data we collect
2. What we need your data for
3. How we may share your data
4. Legal grounds for processing your data
5. Your data is safe at Horses of the Wild (online security)
6. We do not keep your personal data longer than necessary
7. Where your data is processed
8. Online Advertising
9. Your privacy rights
10. Objection and complaints
11. Changes to our privacy statement
12. Minors providing personal data
What data we collect
Personal data are data that can be used to identify you as a person. We collect data in the following ways:
- If you place an order on our Website, we collect your name, e-mail, billing and shipment address in order to complete and deliver your order. In addition, we also offer you the possibility to store (encrypted and inaccessible) credit card details.
- To make your shopping experience as nice as possible we collect personal data about your orders and the use of our services. With this data we can personalize the Website and recommend products you might be interested in. We may also use this data to find patterns that can be used to further optimize our marketing.
- If you create an online account at our Website, we will collect your personal data on a secure server. You are asked to fill in your name, e-mail, billing and shipment address and password, to allow you to place orders for our products. We store your billing and shipment address so that you do not have to fill in this information for any subsequent purchases.
- If you have placed items in your shopping cart while using an online account but have not checked out these items, we may, send you an abandoned cart e-mail informing you that the items are still for sale. For this purpose, we collect data about which items are placed in your cart.
- The data and feedback we collect about the use of our Website help us to develop and improve the Website and related services.
- If you decide to write a review, you can do this under your own name or anonymously. We reserve the right to not publish or to remove reviews.
- If you contact us, we will collect your name and e-mail address (and any additional data you may provide us with) to be able to respond to your questions or comments or to provide better service.
- We will inform you on new products, specials and other promotional activities by sending you our newsletter. If you no longer want to receive this newsletter, you can unsubscribe by use of the relevant opt-out button in the newsletter or send an e-mail to firstname.lastname@example.org
- If you choose to receive a digital receipt when buying in any of our shopping events, we may collect your e-mail address and an overview of the items you bought.
What we need your data for
We only collect and further process your personal data for the purposes mentioned in the previous paragraph.
We will ask your consent before using your personal data for purposes other than those listed above, unless the further use of your data is compatible with the purpose for which the personal data were initially collected. We will inform you of, and, if necessary ask your consent for, any changes in the use of your personal data.
We may use your data for decisions based on automated decision-making, including profiling. For instance, we may use previous purchase data and or browsing data to suggest matching products to those previous purchases. By having your consent, we are able to do that both in advertising and on our Website.
How we may share your data
We do not sell or rent your personal data to third parties. We may share your personal data with our third-party service providers, including, but not limited to:
- Shopify – to host our website
- Webmail – to respond to emails from the contact us page on the website
- Payzone – to make payments at shopping events or over the telephone
- Google Optimize - for visual website A/B and multivariate testing to optimize your experience
- Google Analytics - to collect and display detailed statistics from our Website. The purpose of this service is to give us a clear overview of visitor flows, traffic sources and page views. Based on this information we can improve our Website(s) and improve your shopping experience on our Website.
- Mailchimp – to send you newsletters and/ or emails
- Facebook - to show you personalized messages and advertisements
- instagram- to show you personalized messages and advertisements
- Google Adwords – to share and display relevant products on Google platforms
We reserve the right to disclose your personal data to official authorities or third parties to the extent we reasonably believe that disclosure is required by law, or to protect your or others’ rights, property or safety.
Please note that the use of any feature made available to you on our Websites such as Facebook Connect, or the like feature (also connected to Facebook), may result in your personal data being collected or shared by us or by others. We cannot control how your data is collected, stored, used or shared by third-party sites or to whom it is disclosed. Please review the privacy policies and settings of your social networking sites to make sure you understand and agree with the data being shared.
If you do not want us to share your personal data with a social media site or application, you should not access such social media site or social media application. For example, you should not click a "like" button on a product detail page.
We may also share your personal data with applicable third parties in the event of a reorganisation, merger, sale, assignment or other disposition of all or a portion of our business, assets or shares.
Legal grounds for processing your data
By the following acts you give us your consent to process your personal data:
- Creating an online account
- Writing a review
- Contacting our customer service
We will ask your consent before we send you a newsletter if you are not yet our customer.
You have the right to revoke your consent at all times. When you revoke your consent, we will stop processing your personal data.
Necessary for the performance of an agreement
When you place an order, you enter into a purchase agreement with us. In order to process and deliver your order, we need certain personal data, such as your name, e-mail, billing and shipment address.
We may process your personal data for the purposes of our legitimate interests, except where such interests are overridden by your interests or fundamental rights and freedoms.
For our legitimate business interests, we may process your personal data to:
- Personalize our Website
- Recommend products that you may be interested in
- Optimize our marketing
- Develop and improve the functionality of our Website
To opt out of receiving interest-based advertising from third parties, you may click on any of the following links (all as further set out in paragraph 9 below):
In addition, you have the right to object to this way of processing your personal data. If you would like to exercise this right, please contact us at email@example.com. Please note that if you exercise such right accordingly, this may limit us to process your data for your benefit as set out above.
Your data is safe at Horses of the Wild (online security)
We appreciate the trust you place in us. Horses of the Wild is committed to protecting your personal data. We have implemented reasonable security measures, including Secure Socket Layer (SSL) encryption technology and other tools to protect all your personal data we may collect through our Website. We use a variety of measures to ensure that your personal data is protected from unauthorized access, improper use or disclosure, unauthorized modification or alteration, unlawful destruction or accidental loss. However, the internet is an open system and Horses of the Wild cannot guarantee that the personal data you submit will not be intercepted by others. All who work at Horses of the Wild who have access to or are involved in the processing of personal data are bound by contractual confidentiality obligations and will respect the confidentiality of any such personal data. Our Website may include links to website(s) operated by third parties. Such third parties may collect personal data from visitors to their website(s). Horses of the Wild cannot guarantee the content or privacy practices of any such third party website(s) and does not accept responsibility for such website(s). We recommend you to read the privacy policies of third party website(s).
We do not keep your personal data longer than necessary
When you place an order for our products, we retain that information for a minimum period of six years following the end of the financial year in which you placed your order, in accordance with our legal obligation to keep records for tax purposes.
Correspondence and enquiries
When you make an enquiry or contact us by email or via our contact form, we will retain your information for as long as it takes to respond to and resolve your enquiry, and for 24 months thereafter, after which point we will delete your information.
We retain the information you used to sign up for our newsletter for as long as you remain subscribed (i.e. you do not unsubscribe) or if we decide to cancel our newsletter service, whichever occurs first. In any other circumstances, we will retain your information for no longer than necessary, taking into account the following: - The purpose(s) and use of your information both now and in the future (such as whether it is necessary to continue to store that information in order to continue to perform our obligations under an agreement with you or to contact you in the future)
- We may have any legal obligation to continue to process your information (such as any record-keeping obligations imposed by relevant law or regulations)
- We may have any legal basis to continue to process your information (such as your consent)
- Any relevant agreed industry practices on how long information should be retained
- Where your data is processed
Your data is processed through Shopify, Paypal, and Payzone, please view the individual privacy documents to know how your data is processed.
Horses of the Wild may participate in interest-based advertising. As described above, we may automatically collect data regarding how you browse websites, use applications and shop in order to enhance your customer experience, improve our customer service, and provide you with communications and promotions from us or others. The objective of interest-based advertising is for Horses of the Wild or its advertising partners to show you ads that are more relevant to your interests. You can limit our ability to collect and use the last-mentioned data. To opt out of receiving interest-based advertising, click on any of the following links:
To successfully opt out, you must have cookies enabled in your web browser. Please note that if you choose to opt out, you may continue to see ads on our Website(s) and receive communications from us, but such ads and communications will not be based on how you browse and shop. As described above, you can also prevent automatic collection of some data by disabling cookies on your web browser.
Your privacy rights
Under applicable privacy laws (General Data Protection Regulation (GDPR)), you have, inter alia, the right to:
- Ask for access to your personal data (access)
- Ask to change or correct your personal data (rectification)
- Ask to delete your personal data (erasure/right to be forgotten)
- Ask to restrict the processing of your personal data (restriction)
- Ask to transfer your data to another controller or to yourself if we have processed your data based on your consent or based on the agreement you have entered into with us (data portability)
- Object to the (further) processing of your personal data if we have processed your data based on our legitimate interests (objection)
Objection and complaints
If we have collected personal data from you on the basis of our legitimate interests, you can at all times object to the processing of your personal data by contacting us at firstname.lastname@example.org.
We will in that case stop the processing, unless we have compelling legal grounds for the processing which override your interest to stop the processing.
Changes to our statement
Our Privacy Statement may change from time to time to reflect changes to our services or changes in the Applicable privacy laws. We will not reduce your rights under this Privacy Statement without your explicit consent. We will post any changes to our Privacy Statement on this page. We will notify you personally, for example through an email notification, of significant change to our Privacy Statement.
Minors providing personal data
Persons below the age of 18 may only provide personal data to Horses of the Wild if they have written consent from one of their parents or legal guardians who has read this privacy statement.
Horses of the Wild is responsible for the processing of your personal data and acts as the controller. If you have any questions, feedback or want to know more about how your personal data is processed, or if you want to access, correct or remove your personal data, please contact us at email@example.com. You may write to us at: Horses of the Wild, Nantucket, Grayswood Road, Haslemere, Surrey, GU27 2DE, UK